Sunday 29 December 2013

Inspire the voters through IT

IT is becoming necessity of the world and we cannot imagine our life without it. Those days are gone when internet is a luxury to have and now IT is life. From paying bills to wishing friend we can do almost everything through IT. Those things which are not made possible a decade back is now possible by the social media. Ever since the Facebook and other social networks introduced it brings a revolutionary change in the world. IT is now become an essential tool of business and we cannot deny its significance. Nowadays the social media apps like WECHAT are playing a crucial role in the individual’s life.

Social media apps are strong platform to carry the campaign and to inspire the mass audience. If the social media app is been used in the efficient manner then it would provide better results than social network ad campaign. The reason is simple because the social media apps are used by real users and the number of fake accounts is low as compared to social networking websites. Let’s talk about social media apps and vote awareness campaign. Election seasons are on the EC of India is willing to inspire the mass to go and vote. What if they use social media for vote awareness campaign?

The best way to initiate such campaign is to introduce some stickers in social media apps related to the voting. Intelligently created funny images of common man having proud on his face after voting can motivate the individual to caste vote. A small vote message sent over social media apps with a request to forward it to all will help the EC to reach the mass. Giving vote is a noble cause and it is a right of every voter to caste vote and to choose the right person.  Generally the voters forget to vote or have some issues with their cards and they ended up without doing voting. If the information helping them to remember the vote dates and to trouble shoot the issue is passed then they will surely go and vote.


Many people don’t have voter ID cards and they don’t know how to get them. If the message related to voter ID cards is been spread with information of procedure then people will surely apply for it. I have seen people forgetting the documents required for the voter ID card application and in those times it will be handy if the social media app is having an account managed by the EC to reply the user with query then it will help them in getting the cards. Social media apps are effective and users are prone to use it when they are on move and hence the chance of grabbing the attention of user increases.  If some accounts related to voting details and query is been made along with sticker series of common man voting is been introduced then I would bet that voting percentage will surely shoot up. Engage the users in forwarding voting jokes and help them to motivate others. A single inspired voter will turn many others to vote and percentage will shoot up. So, use this tool effectively to run the efficient voting campaign. 

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